From Dreamers to Entrepreneurs: Finding the right business opportunity 

From Dreamers to Entrepreneurs: Finding the right business opportunity 
Written by Medhaavi Mishra

All of us come into this world the same way, but how we go back is what sets us apart. 

If you are someone who wants to make a mark and leave a dent in the universe, keep reading, you have come to the right place.

Tons of lucrative business opportunities awaits those who are interested.

It’s great, isn’t it?

Well, yes and no.

The fact that there are so many paths one can choose to start their business makes it difficult, simply because of the large number of choices available. Sometimes having too many choices is also not that great.

But before you start any business, there are a few things that you ought to keep in mind like understanding a problem that exists and then finding or manufacturing a product or service that can solve that problem. 

Once you have this clear in your head, rest everything becomes easy. 

Next is having a sound understanding of your TG (Target group or Target audience), you need to know what issue matters to them, what motivates them and what to steer away from. 

Once you have this information in place you will be able to better form a marketing strategy. 

There is one more thing that you need to understand very carefully. 

As humans, there is only one currency we trade in. 

Everything we have or will have is a bargain that we strike in return for this particular asset. 

All of us have it, yet only a few really make use of it in the right way. 

Enough of riddles, I am sure you have got to know what I am talking about. 

It’s time. 

Time is the single currency a human has and everything you get in life, you get it in return for the time you give to it. 

So just remember, no matter at what stage of business you are, your most precious asset should always be time. 

Now let’s jump straight into the different areas you can explore to find the right business that best suits your needs.  

1. Artificial Intelligence : Let’s face it, AI is here and it is here to stay, whether we like it or not, there is no running from it. So you should team up with AI and use it to your advantage. There are still only a few who are at the forefront of the AI era, the rest are waiting for it to become mainstream before using it. If you have a knack for innovation and are willing to race ahead with this super cool technology, it’s time to adopt it and make use of it to add value to your own business or others’ business, ultimately making money off it. 

The advent of tools like Chat GPT4, Midjourney, stable diffusion and many more are just the tip of the iceberg. A whole world exists of these which you can leverage to start your own business.

2. Financial consultancy : Everyone in this world deals with money but very few understand it. No matter what job you do or what business you do, a major consideration is to earn money out of it, so if money is so important then why not get into the business of money? Makes total sense, isn’t it? Why this can work well as a business or consultancy because our education system is such that we are not taught about money and how it works, people work for it but don’t know how to manage and multiply it and that is where you can come in the picture. 

3. Franchise : A great way to start a business where the initial work of brand building is already done by the company giving the franchise and now it’s up to you to make as much money from it as you want. Here are the best franchise in India under 5 lacs which could be a great starting point for you without even committing a large amount. In a franchise system, you get support from the company as well which helps in minimizing the mistakes as well. 

4. Digital marketing : The world is going digital and how, one thing we know for sure is that the markets and brands are moving online and will need people who can help them market themselves well in the digital world. If you have the necessary digital skills such as SEO, SEM, Social media marketing, Creative ideation, E-commerce marketing, Influencer marketing, Podcast marketing, WhatsApp marketing and email marketing then you have a long way to go. 

5. Sustainable Agriculture and FoodTech : With the global population expected to reach 9 billion by 2050, ensuring sustainable food production and addressing food security challenges will be paramount. Businesses focusing on vertical farming, precision agriculture, alternative protein sources, food waste reduction, and agricultural technology will remain relevant. 

The fact that right now there are more people on this planet than there have ever been with far too less cultivable land, putting food on everyone’s plate is going to be one big challenge in the coming years and innovation is going to be the only answer. 

6. Remote Work and Collaboration Tools : The COVID-19 pandemic accelerated the adoption of remote work and virtual collaboration. Businesses providing tools and platforms for remote communication, project management, team collaboration, and virtual events are likely to see sustained demand as hybrid work models become more prevalent. The rise of platforms like Clubhouse and Zoho is a classic example of how when you adapt to the change in the world you not only survive but thrive as well. Keep an eye out for something exciting in this space who knows you may be the next revolution.

7. E-commerce and Online Marketplaces : The rise of digitalization and the increasing preference for online shopping indicate that e-commerce will remain a vital business area. Opportunities exist in areas such as online retail platforms, logistics and fulfilment services, digital marketing, and personalized customer experiences. It is easy and convenient for all the parties involved directly and with the coming generations being natives of the internet and e-commerce, it comes naturally to them so going forward this is where most of the business opportunities will exist. 

8. Cybersecurity : As technology advances, the need for robust cybersecurity measures becomes increasingly critical. Cybersecurity companies that offer solutions for data protection, threat detection, risk assessment, and secure communication will continue to play a vital role in safeguarding digital assets. With so many digital properties existing today with many more getting day by day, cyber security becomes a space that you can explore. People’s incomes depend on these digital handles, for example, creators and influencers who make their income out of their digital assets are willing to pay big bucks to stay protected in this very dynamic world of digital marketing. 

If you are tired of your daily grind and want to do something which has more purpose and better revenues attached to it, then take this leap of faith and start your own business in any of the above-mentioned fields. Imagine the freedom of being your own boss, following your passion and shaping your own life. Starting your business is the beginning of endless possibilities as it opens the door for so many opportunities. This is your chance to unleash your creativity, make use of your potential, and create a lasting impact on this world. Your talent is needed in the world and it is up to you to bring them to the forefront, so are you ready to embark on this exciting journey?

About the author

Medhaavi Mishra