Finance

Overleveraged and its effect on finance

Landing pages are where your customers first land up. The most important part of your online marketing campaign, it can be optimized and built to convert your traffic to better sales. So, how do you make the landing pages convert? We are going to discuss seven useful tips that will help you build a high-performance landing page for your business. 1. Swift Conversion Your landing page has some purpose – you’re probably looking to sell something or making users sign up. Every landing page either directs the user to fill a form, download something or make a phone call for conversion. Your call to action and procedure of conversion should be simple and straightforward. Your page needs to be concise with strategic use of call to action, which attracts attention as soon as one opens the landing page. You can place the conversion process and your call to action on the top part of the page. The bottom of the page can be dedicated to highlighting Unique Selling Propositions (USPs), declare incentives or other aspects of your business. And at the end, you could have one final call to action. Do remember, customers will not hesitate to leave for a competitor if they find the conversion process too difficult or time-consuming. 2. A Suitable Sales Copy Writing a sales copy is not as easy as it sounds – you can write for days on end and yet the campaign may fail. There are different technical aspects and writing styles you have to consider – for one; the target audience is important. Your content needs to be directed towards your chosen demographic. Decide what to write and how to present the content. Here are few rules that you would want to follow for your next sales copy. An eye-catching headline is a must for the discovery of your sales copy Keep the content concise and break large chunk of information into different paragraphs and subheadings Use bullet points or numbered list to make the content easy to scan Have content that is easily comprehensible and provides value to customers Use call to actions and other persuasive elements for better conversion Include information and your selling point cleverly without overdoing it 3. Use of Images Visuals are the best way to attract human attention span, which is now shorter than a goldfish! The images on your landing page should be clear and of high resolution. They should be evenly planned out on the landing page without forming clusters. The images should also load quickly and should not make the user wait. Add pictures of your products or services that convey their advantages and value. You can even put in pictures of someone of your target audience to build up trust and rapport with the customer. For example, if you are selling medical equipment to clinics and hospitals, having pictures of doctors or medical staff along with your products can lead to better conversion rates than expected. 4. Matching Ad Copy and Landing Page Content The content on the landing page needs to be in line with the Ad copy, which lures the users to it. You can use a different copy for every occasion, but you have to keep up the consistency. For example, you have published a copy saying you sell garden supplies. However, if a user finds links to buy a laptop on the landing page, your marketing campaign is going to fail. Instead, maintain the continuity and offer a smooth transition from the Ad copy to the landing page. Better chances of conversion and earning success. 5. Ratings and Testimonials Positive ratings and feedback from customers always raise the reputation of an organization. It further builds up trust in promising customers and helps in making their purchasing decision based on previous customer experiences. Now, it is possible to stream customer feedback left on social media and other channels directly on your landing page through widgets and plugins. You can also throw in links to positive press reviews or other awards achieved. Customers always value the opinion of the press and the feedback left by other customers. It is a known fact that people research reviews of a product intensively before making their decision to buy it. Having testimonials on your landing page is an excellent way to boost its performance. 6. Coding and Design Coding is the foundation on which your landing page, copy, and other online services will be based. It is always essential to have top notch coding in your landing page for improved user experience. It is wise not be carried away using too many CSS or HTML elements which make the page heavy. Cut them short and try to implement separate scripts for various platforms. For example, building unique CSS for tablets, PCs and mobiles will provide faster loading times and enhanced user experience. It will also count when you receive a significant amount of traffic. The nanoseconds saved due to faster loading times can convert to savings of hundreds of dollars in the end. 7. Establish Your Privacy Policy Many landing pages will require the user’s personal information to sign up or purchase and item. Your privacy policy is really important, and it should also be clear to your customers. It needs to be explicitly described on the website and users need not know what to expect. You do not have to mention the whole on the landing page. Just include a link and dedicate another page or section of the website indicating the privacy policy. Also, put up confirmatory signs like “We protect your privacy” or “We are against spam” on the landing page. It makes the customer feel they are dealing with a trustworthy institution helping build trust. The seven tips discussed above will go a long way in making your landing page turn into a performer. The tips will optimize the landing page to its fullest potential and bring success to your online marketing campaign. You can also make your own changes and experiment to see what works best for your landing page. A/B testing can help you know which version can work better. The tips can be applied to landing pages of any business, so you’ve nothing to worry about.
Written by Medhaavi Mishra

Overleveraged and its effect on finance

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If a company has too much debt in relation to its operating cash flows and equity, it is considered to be overleveraged. An overleveraged corporation has trouble covering its interest and principal payments, and is often unable to cover its operating expenses due to high costs incurred as a result of its debt load, leading to a downward financial spiral. As a result, the company must borrow more money to remain afloat, and the crisis worsens. When a corporation restructures its obligations or files for bankruptcy protection, the spiral normally comes to an end.

When Does it Occur

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When handled properly, debt can be beneficial, and many businesses use it to expand their operations, buy essential goods, improve their facilities, and for a variety of other purposes. In certain cases, taking on debt is preferable to other methods of raising money, such as issuing stock. Taking on debt does not imply relinquishing ownership of the business, and external participants have no control about how the debt is used. Debt may also assist a corporation in being profitable if it is managed properly. Only when a corporation is no longer able to handle its debt does it become a serious issue.

When a company borrows so much money, it becomes unable to pay interest, principal repayments, or keep up with payments for its operating expenses due to the debt burden. Companies who borrow too much and are overleveraged are at risk of going bankrupt if their company suffers a setback or the market falls.

Taking on too much debt puts a company’s finances under a lot of stress because the cash outflows needed to service the debt consume a large portion of the company’s revenue. Since they do not have the same expensive debt-related strain on their cash flow, a less leveraged business could be better placed to withstand revenue declines.

Financial leverage can be measured in terms of either the debt-to-equity ratio or the debt-to-total assets ratio.

Disadvantages

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When an organisation becomes overleveraged, it suffers a slew of negative consequences. Some of the negative consequences are mentioned below.

Loss of Assets

If a corporation becomes so overleveraged that it declares bankruptcy, its contractual responsibilities to the banks from which it borrowed money kick in. Banks typically have seniority over a company’s assets in this situation. In other words, if a corporation is unable to repay its debt, banks may seize the company’s assets and liquidate them for cash to pay off the unpaid debt. A company’s assets, if not all, can be lost in this way.

Inability to Gain New Investors

It would be almost impossible for an overleveraged business to recruit new investors. If they receive a large equity stake with a recovery framework, investors who provide liquidity in return for an equity stake will find an overleveraged business to be a bad investment. Giving up significant equity stakes is not optimal for a business because it lacks leverage over decision-making.

Constrained Growth

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Companies take out loans for particular purposes, such as expanding product ranges or purchasing equipment to boost revenue. When it comes to loans, there is always a deadline for making interest and principal payments. If a business borrows with the hope of increased profits but is unable to expand until the debt matures, they could be in a difficult situation. Paying back the loan without improved cash flow can be disastrous, limiting the company’s ability to finance operations and expand.

Restriction on Future Borrowing

Before lending capital, banks perform extensive credit checks and assess a company’s ability to repay its debt in a timely manner. If a corporation is already heavily leveraged, the chances of a bank lending money are slim. Banks are averse to taking on the risk of losing money. And if they do take that chance, the interest rate paid would almost certainly be exorbitant, making borrowing less than desirable for a business already in financial distress.

Leveraging in Personal  Financing

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The use of leverage helps you to multiply your gains or losses. When expenses surpass revenue from an asset, or when the asset’s value decreases, it runs the risk of losing money. 

There are several sources of leveraging, such as:

  • When buying a house, many people use their savings to finance a portion of the purchase with mortgage debt.
  • When investing in a stock, people often borrow money from investment brokers.
  • Company owners manipulate their finances by borrowing the funds they need to operate their companies.

Although leveraging is a surefire way to increase profits, it can also result in significant losses. This can happen when there is a lack of competition in the market and purchases begin to reduce costs. In this scenario, debt rises as losses mount. Even if the asset value loss is not severe and only temporary, this may lead to the downfall of a company or the ruin of a firm or a person. Leverage in the forex markets, on the other hand, carries a lower risk due to the market’s stability. Many brokers offer their clients the ability to manage a larger sum of money than they initially deposit. Some brokers, for example, allow their customers to use money in a 100:1 ratio to their initial investment as long as they accept full liability for the gains or losses.

Leverage Safely

It is preferable to use leverage within one’s risk tolerance and in accordance with one’s financial objectives. Leveraging is a way to increase your means, which can then be used to produce more benefit, as stated in the theory of ways and means. Leverage is a part of every company’s financial policy. Individual investors will increase their earnings by thinking more like a business magnate and using leverage strategically. Credit and leveraging are yet another bullet in the experienced investor’s arsenal, alongside savings and asset planning.

About the author

Medhaavi Mishra