Advertising & Marketing Digital Marketing

How To Increase Your Online Presence In 2021 ?

The Internet has provided us with tons of advantages, but the most important aspect of it is that it brought people closer to each other. Thanks to the world wide web, we can now connect with friends and family in every part of the world. Moreover, it provided numerous businesses with a chance to grow and expand their presence.

These businesses have taken full advantage of the fact that the Internet is used by pretty much everyone on the planet. That is why they became far more successful and thus, made a significant amount of money. 

Having an online presence these days is crucial if you want to connect with people and turn them into your customers. With that being said, we wanted to provide you with a few ways through which you can master this area and thus, thrive in the business waters. 

Simple and Attractive Layout

One of the things that you need to keep in mind about your website is the fact that people with various computer skills will access it. So, you will likely have novices to your platform and that is why you need to make sure that the layout of your website is simple and easy to navigate through. 

We’ll take online sportsbooks as the perfect example. One of the most reputable betting sites is NetBet and this platform allows registered bettors to wager on pretty much every sport. Since betting is an activity in which people of all legal age and skill participate, his platform made sure that every person can find whatever they need. 

Hence, if you want to bet on cricket at sport.netbet.com, or any other sport for that matter, you will see that you can access the most popular leagues with just a few clicks. The process of placing bets is also very simple. 

Digital Marketing

The next step into the guide on how to increase your online presence concerns digital marketing. Digital marketing is advertising on various platforms online. The most popular type of online advertising is via social media. You must be wondering, what makes social media so important for your campaigns? 

Here’s the answer. Social media is used by billions of people globally. While some are looking at them as the perfect place to catch up with your friends, for businesses, these platforms are the best marketplaces. They can place ads and easily target their desired audience thanks to the fact that social media apps like Facebook and Instagram collect cookies and can determine your preferences. 

Hence, once you order ads, algorithms automatically calculate which users would be interested in your product/service and place ads on their news feed. Having a profile on social media is also a good advantage, but you must make sure that you limit the number of platforms so that you can handle them efficiently and effectively. 

Take Full Advantage of SEO

The third entry in the how to increase your online presence guide is Search Engine Optimization or SEO. SEO includes everything – hashtags on your website, keywords on your content, images, mobile optimization, etc. All of these aspects will help you rank higher on the Google search results. 

Mobile optimization is one of the most important aspects as research shows that these days, 65% of the potential customers start on a smartphone. But, you should also make sure that your website is optimized for desktop use and 61% of those people continue their research on a desktop device. 

As for keywords, by including them into your website content and your blog, you will attract more organic searches and that is a massive feature that will increase your rank. The math here is simple – the higher you rank on the Google search results, the more people will click on your website.

About the author

Medhaavi Mishra